About
Manal Bernoussi
International MC & Moderator. Founder & Managing Director of Leaders On Purpose, helping leaders communicate with clarity, authenticity and impact.
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My story
Founder & Managing Director, Leaders On Purpose
For nearly two decades, I built my career across consulting, finance, leadership and international partnerships before stepping onto the global stage as a moderator.
As an engineer by training, a Columbia Business School MBA graduate and a former corporate executive, I spent almost twenty years working alongside CEOs, boards, ministers and international institutions on some of today's most pressing strategic challenges: from sustainable finance and innovation to economic development and international partnerships.
This experience fundamentally shapes the way I moderate conversations today.
I don't simply facilitate discussions, I understand the complexity behind them. I know the preparation that happens before leaders step onto a stage and the responsibility that comes with representing an institution or a country.
Today, I am the Founder and Managing Director of Leaders On Purpose, an international leadership platform dedicated to helping leaders communicate with clarity, authenticity and impact.
Through Leaders On Purpose, we moderate high-stakes conferences and executive conversations across Africa, Europe and the Middle East, accompany leaders preparing for defining moments through Leaders On Stage, and design executive development programs that help senior managers strengthen their presence, communication and influence.
I also host the award-winning Leaders On Purpose Podcast, featuring in-depth conversations with some of the world's most inspiring leaders and thinkers. Through these conversations, we explore leadership, purpose, transformation and the ideas shaping the future of business and society.
My ambition goes beyond moderating events.
I believe that the quality of our conversations shapes the quality of our leadership. My work is about creating the conditions for those conversations to happen, with depth, trust and purpose.
Prior to founding Leaders On Purpose, I served for more than a decade on the leadership team of Casablanca Finance City, where I was Director of Strategy, Partnerships & Communications and a member of the Executive Committee. I previously worked in cyber security and organizational consulting in Paris with Wavestone and Capgemini.
I hold an engineering degree from INSA Lyon and the National University of Singapore, as well as an Executive MBA from Columbia University and Africa Business School.
In 2021, I was elected to the Board of Directors of the World Alliance of International Financial Centers (WAIFC) and actively contributed to the United Nations FC4S Network.
Beyond my professional life, I am a mother of twins and remain deeply committed to supporting the next generation of leaders through mentorship and initiatives that advance women's leadership.
Recognition & Awards
- workspace_premium2026 – Recipient of the Creative, Media & Entertainment Excellence Award at the African Business Awards, London.
- workspace_premium2025 – Named among the 100 Most Impactful Voices in Africa by ABCD Africa.
- workspace_premium2025 – Awarded the Voix de la Transformation Prize by Industrie du Maroc Magazine.
- workspace_premium2025 – Selected as one of the 40 under 40 Mentors by Morocco's 40 under 40 initiative.
- workspace_premium2024 – Recipient of the Special Jury Prize at the EMEC Awards.
- workspace_premium2024 – Recipient of the Social Impact Award at the Global Entrepreneurship Festival, Nigeria.
- workspace_premium2023 – Recognized among the Top 200 Arab Creators on LinkedIn by Favikon.
- workspace_premium2022 – Named among the Top 50 Inspiring Women in Morocco by Challenge magazine.
Leadership & Governance
- account_balance2025 – Executive Certificate in Corporate Governance, Sciences Po Executive Education & Africa Business School.
- account_balance2021–2024 – Elected Member of the Board of Directors of the World Alliance of International Financial Centers (WAIFC).
- account_balanceFormer active member of the United Nations FC4S (Financial Centres for Sustainability) Network.
Community Engagement
- groupsMentor at Morocco's 40 under 40
- groupsMentor and active member of Mentor'Elles.
- groupsActive member of We4She, supporting women's leadership and inclusion.
- groupsFounder of #40together
Frequently asked questions
Who is Manal Bernoussi?
Manal Bernoussi is an international MC and moderator and the Founder & Managing Director of Leaders On Purpose. An engineer by training and a Columbia MBA graduate, she spent nearly two decades in consulting, finance and leadership before moderating high-stakes conversations on the world's most important stages.
What does Manal Bernoussi do?
She moderates high-stakes conferences and executive conversations across Africa, Europe and the Middle East, leads Leaders On Purpose, and hosts the award-winning Leaders On Purpose Podcast.
What is Leaders On Purpose?
Leaders On Purpose is an international leadership platform founded by Manal Bernoussi that helps leaders communicate with clarity, authenticity and impact — through moderation, Leaders On Stage, executive programs and a podcast. Discover Leaders On Purpose.
In which languages does Manal Bernoussi moderate?
She moderates trilingually in English, French and Arabic.
On which stages has Manal Bernoussi appeared?
International stages including the Doha Forum, GITEX, the IMF/World Bank meetings, United Nations events, the Africa CEO Forum and AFIS.
Let's create meaningful conversations.
Looking to collaborate, exchange ideas or invite me to moderate?
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